BUSINESS AND COMMERCIAL ADVICE
A landmark programme to help residents install energy efficiency improvements in their homes has been agreed for the Leeds City Region. This will bring over £20m of investment into the region and improve over 12,000 privately owned or rented homes. The “Better Homes Yorkshire” programme brings together the Leeds City Region Enterprise Partnership (LEP), the … Read more
Target the wrong keywords on Google and AI answers and your competitors could be making off with your sales! Method #1: Find the intersection of high search volume and low competition Step 1: Find seed keywords The first step is to come up with a list of “seed keywords.” Seed keywords are simple terms that … Read more
Step 1: Skip the simplified ad When you try to launch your first Google ad, new users are led through a simplified (and less effective/customizable) ad creation process just to make sure they get their ads up and running fast. The problem is, because this initial campaign is so simplified, Google doesn’t give you the … Read more
Email lets you reach an infinite number of people — in a really personal way. Sure, you may have hundreds of competitors in your field, but if you’re already in someone’s inbox, you have an advantage over all those other companies. When it comes to increasing your email engagement, the key is to make sure … Read more
Does YouTube work for B2B? YouTube is an opportunity to add visual instruction to your business. It’s a unique medium that probably reaches a totally different audience than, say, your company blog or your LinkedIn page. It’s a lead magnet for your business that stretches into a new medium that you might not be used … Read more
Memories of Christmas and New Year’s Eve festivities are rapidly fading fast, but if you happen to be in Birmingham this weekend, there are plenty of ways to banish the January blues and have a great time. We’ve picked out 5 brilliant things to do which won’t break the bank and will be great fun … Read more
We live in a world where pretty much everyone has a means of getting their opinions heard online. Pick your poison – Facebook, Twitter, Vine, Snapchat, Pinterest, the list goes on and on. You know that you are ultimately an incredible small fish in an unimaginably big pond, but you don’t mind, as it’s a … Read more
Remarketing, as a general term, can mean a whole host of different things depending on how you’ve marketed in the past and how you intend to market in the future. In short, if you’ve reached people in the past and they’ve responded in a certain way, you can reach them again in the hope that … Read more
Over the years, we’ve been fairly active on social media. On and off, we’ve used a combination of Facebook, Twitter, LinkedIn, and Instagram. Twitter helped us get a few PR hits, but never resulted in a lead — so we stopped focusing there. In this section, we’ll cover Facebook, LinkedIn, and Instagram, since that’s where … Read more
SACO Serviced Apartments The Manchester Hub is also home to SACO Serviced Apartments, ideal for both business travellers and tourists who enjoy the flexibility of having their own space in the city. SACO apartments combine the ease of use and comfort of a hotel with the privacy of a flat or apartment. SACO apartments are: … Read more
Entering the city centre via train has never been easier Services arrive at Piccadilly or even at Victoria stations where passengers can connect with trams (metrolink) for easy access to the city centre. Manchester Central is only a little 20 minute walk from Piccadilly Station or just five minutes by uber or taxi. However, you … Read more